Rebranding for Nordhale, formerly known as miDeer, inspired by Nordic scene. Nordhale is a brand that combines monochromatic tones, a soft textured industrial felt and a minimalist, timeless design. This was exactly what we wanted to achieve in new visual identity. The brand’s owner and creative director Sinika also wanted to keep the deer antlers, which we tweaked to be a little bit more symmetric and minimalistic.

Katré Eesmaa